Colorado WaterWise launched Colorado Water – Live Like You Love It (LLYLI) in 2014. This statewide campaign is designed to deliver a unified, consistent message about the value of Colorado water and the need to conserve, care for and commit to becoming more informed about this critical resource.
The campaign is based on public opinion research which shows many Coloradans don’t understand the value of our water.
Because water is the lifeblood of our state, it is critical we all do our part to conserve it, care for the quality and commit to becoming more informed.
Colorado WaterWise developed a campaign that holistically educates the public on water conservation and water quality and encourages people to engage in positive water decisions. The campaign slogan: Colorado Water – Live Like You Love It was selected to emphasize the emotional connection Coloradans have to our water and encourage everyone to be good stewards to our most vital natural resource.
Colorado WaterWise developed an inaugural toolkit that provides partners the ability to use the LLYLI brand and information materials to educate the public on Colorado water. Subsequent phases will include additional communications tools to broaden the reach and message.
By consolidating funds and resources and streamlining messaging, we can collectively make a bigger impact in educating Coloradans about a resource no one can live without.